Einarr's Journey
Óðinn Hoodie
Óðinn Hoodie
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Óðinn Pullover Hoodie – A design by yours truly.
Designed to evoke the wisdom and madness of Æsir's unhinged king
Available in sizes: S – M – L – XL – 2XL – 3XL – 4XL – 5XL
Material: 50% BCI Cotton, 50% GRS Recycled Polyester, 280gsm
Feel: Comfortable, Functional, Warm & Cosy. A fantastic and un-intrusive every day Hoodie
Print Details: The art is printed via heat transfer using a DTF heat press, which I do with a 2-step process to ensure the art doesn't crack or wear

Óðinn – The God of Wisdom, War, Death, Magic & Poetry
Designed to evoke the power and regality of the high king of the Æsir, this hoodie features multiple art pieces, each giving a little more insight into one of the most complex, morally diverse, and straight up insane deities of Norse mythology & lore.
Hoodie size guide
All measurements are approximate. Chest to fit refers to body sizing; width and length are garment measurements.
| Size | Chest to fit (inches) | Garment width (cm) | Garment length (cm) |
|---|---|---|---|
| S | 34–36 | 49.5 | 66 |
| M | 38–40 | 54.5 | 68.5 |
| L | 42–44 | 59.5 | 71 |
| XL | 46–48 | 65 | 73.5 |
| 2XL | 50–52 | 70 | 76 |
| 3XL | 54–56 | 75 | 79 |
| 4XL | 58-60 | 80 | 82 |
| 5XL | 62-64 | 85 | 87 |
Expect a an additional 2-3 days for orders on 4XL and 5XL hoodies. I don't stock them at home, but I'll order and print them for you as fast as I can
Key Info
About My Hoodies
Hoodie Specifications
A classic midweight hoodie in a blend of soft ringspun cotton with hardwearing polyester makes this garment perfect for fashion, workwear and volume promotions.
Providing incredible value in a wide colour range with sizing up to 5XL in deep stocks, this hoodie is a classic for all occasions.
- Hooded Pullover Sweat
- Adult (Unisex)
- Regular Fit
- Authentic Streetwear Blanks
- Two End Ringspun Fleece, Brushed Back
- Tight Knit Gauge Fabric
- Ribbed Cuff & Waistband
- Kangaroo Pocket
- Self-Fabric Lined Hood
- Thick Flat Lace Cord With Metal Eyelets
- Side Seams
- Premium Tear Away Two Part Label
- BCI Cotton & GRS Recycled Polyester
- S to 5XL
- 50% Cotton 50% Polyester
- 280gsm
- OEKOTEX 100, Amfori, Sedex, Global Recycled Standard, BCI Cotton
Material
Hoodies: 50% cotton, 50% polyester, 280gsm
T-shirts: 100% Cotton, Lightweight, 150gsm
If you're like myself and prefer cotton – My hoodies feel a lot more comfortable than than the 50/50 blend may initially indicate. I find them comfortable, as does my girlfriend. I also asked my guy James at the supplier company if they plan to do a more cotton-heavy blend, and he said not for the entire garment, but for the specific hoodie I use – they are going to phase them out once the stock sells and introduce a new version with a 100% cotton front.
That will be better for printing and more comfortable overall. however, even if they weren't doing that, I still confidently stand by the hoodies I use. I don't wear anything else 😆
How it Feels to Wear
I've been using this particular hoodie for almost two years now.
It's incredibly comfortable and I've never felt the need to try and find another style of hoodie. Almost all of my personal hoodies are this brand, and sadly I don't get to hold onto many of them because my wonderful girlfriend steals them.
So you have the double approval of myself and my girlfriend. They're comfortable, warm, and they last a long time.
I won't sell what I don't wear. If it's not good enough for me, it's not good enough to sell to you. Maybe you have different preferences for hoodies than I do, but I've found a solid, accessible hoodie and I don't plan to switch to another anytime soon.
Washing instructions
The washing guidelines from the supplier are as follows:
40 Degree Wash, Do Not Bleach, Warm Iron, Line Dry, Do Not Dry Clean. Do Not Iron Decoration.
However, here's what I've found:
My girlfriend and myself do our weekly washing as a 40-degree, mixed colour wash followed by a spin and drain cycle and then we leave them to air dry. We don't have a tumble dryer so I can't say how it would have an effect on the garment.
I still have my very first Óðinn hoodie from early 2024. It has been washed and worn countless times, and we're still yet to see any cracking in the art.
About the Art
All of my apparel is printed by myself.
And if not by myself, then by a good friend of mine – Louis Webb – who introduced me to the world of garment printing and taught me what I know today. I take on all of the work and do everything small scale.
I use a DTF Heat Press to transfer the designs onto the garment
DTF means Direct to Film – a printing technique in which the art is printed onto a special plastic film, and then pressed with heat onto the garment which releases the art. For all of my garments I work with a 2-step printing process in order to really 'marry' the design to the fabric.
The first step releases the art from the film. For T-shirts I press the art with medium pressure at 150 degrees celsius – first with a teflon sheet over the art for 8 seconds. The DTF I use is hot peel, so I immediately remove the film after this first press as quickly as I can. This preserves the details and a quick, clean peel results in much less cracking.
The second step is to re-press the design – this time without a teflon sheet – for about 3-4 seconds. I then leave them to cool naturally before folding and packing.
For Hoodies – the process is the same however I first press them at 170 degrees celsius for 15 seconds, followed by the quick removal of the film, and then a second press of 5-6 seconds.
About the Supplier
I like keeping what I do at a small scale, and I don't like no-name / no-face corporate entities.
So I was very lucky that I was introduced to Absolute Apparel as my primary supplier. I'll give you the copy from their website, and then my own personal experience working with them.
About Casual Classics – From Absolute Apparel
Casual Classics has a rebellious spirit & a lofty objective: to design & make blanks at a revolutionary price, at a quality level equal to or better than the rest.
As a mill to warehouse producer, Casual Classics has a middleman free supply chain that allows the saving to be passed on to the consumer. Circumventing traditional channels, designing in-house & engaging with customers direct, we provide higher-quality, better-looking garments at a fraction of the going rate
Casual Classics was created to offer an alternative for fashion friendly buyers wanting blanks to create their own brand. We keep our styles generic & labels removable.
Casual Classics is there for you to make your own brand, not to promote ours.
Who they really are – and my personal experience with them so far
I think the copy from their website above is pretty spot on. My experience with Absolute Apparel has, thus far, been flawless. I have my own brand representative – James Dunn – who has been an absolute diamond to work with since I became a customer of the brand.
James will occasionally call me up for half an hour just to chat about how I'm getting on with different things. He calls after I do events to see how things went, and he pays attention to the style I'm trying to build with my brand. He'll offer suggestions, help me choose between different brands, and he does so without ever being pushy for a sale.
I don't know if James makes commission on all of my purchases, but if he does – it certainly doesn't feel like it. He's always on hand to help me out, and for me personally – I like having that more chilled out and human aspect to my clothing orders. I know that if I have an issue, I don't need to go through website forms and all of that boring nonsense. I just give games a Ring and it gets sorted instantly.
Ethics & sustainability
I once asked James – my brand representative for Absolute Apparel – to be straight with me about the ethics behind the garments I'm buying
He seemed very happy to hear that question – and immediately started telling me about all of the regulatory bodies they work with. I'm not a P.I. – But I believe him. If it ever comes out that they were lying and the ethics are all a scam – cast your judgement on them, not me. That being said, I have no reason to believe that James would have lied to me, and thus I'll put the copy from their website below so you can read it for yourself.
Amfori BSCI
In a global marketplace, supply chains are becoming increasingly complex. It’s now more necessary than ever for companies to improve visibility over their production – and to drive improvements across their supply chains wherever possible. Since 2003, amfori BSCI has enabled companies to trade with purpose by improving social performance in their supply chain governed by these 11 key principles;
- The rights of Freedom of Association and Collective Bargaining
- No Discrimination
- Fair Remuneration
- Decent Working Hours
- Occupational Health and Safety
- No Child Labour
- Special Protection for Young Workers
- No Precarious Employment
- No Bonded Labour
- Protection of the Environment
- Ethical Business Behaviour
The WRAP Certification Program
The WRAP Certification Program’s objective is to independently monitor and certify compliance within these standards, to ensure that sewn products are being produced under safe, lawful, humane, and ethical conditions. Participating facilities voluntarily commit to ensuring that their manufacturing practices will meet these standards, and further commit to passing along, on their part, the expectation that their contractors and suppliers likewise comply with these standards:
- Compliance with Laws and Workplace Regulations
- Prohibition of Forced Labour
- Prohibition of Child Labour
- Prohibition of Harassment and Abuse
- Compensation and Benefits
- Hours of Work
- Prohibition of Discrimination
- Health and Safety
- Freedom of Association and Collective Bargaining
- Environment
- Customs Compliance
- Security
OEKO-TEX
The national and international statutory requirements concerning the product safety of textiles are difficult for manufacturers to comprehend in their everyday business.
Trust the experts from OEKO-TEX. The current statutory provisions are covered in the extensive measures catalogue for harmful substance testing and the relevance of future developments is checked.
- The regulations regarding prohibited azo dyes, formaldehyde, nickel etc. are included in the test catalogue.
- Chemicals harmful to health are also tested if they have not yet been statutorily regulated.
- Requirements of Annexes XVII and XIV of the REACH Directive, and of the ECHA-SVHC Candidate List are covered by the test method.
- The OEKO-TEX laboratory tests include around 100 test parameters and take into account the intended use of the textiles. The more intensive the skin contact of a textile product, the stricter the limit values for each product class.
Sedex
We believe every person working in the supply chain should have equality, a safe place to work, & the means to support themselves & their families, free of bribery & corruption, using sustainable methods that keep the environment intact for future generations.
To meet our vision, our purpose is to collaborate with organisations to provide the most trusted & efficient information, tools & services to manage risk & drive responsible business in global supply chains.
We support our members with innovative solutions – to protect people, the environment & business, in a sustainable & ethical way.
We aim to:
- Enable responsible sourcing through collaboration & information gathering & sharing
- Make supply chain transparency simple through easy to use tools & services that are available to all businesses
- Protect people, the environment & business by proactively identifying & managing risk
- Enable sustainable & responsible business through technological solutions.
The Design
-
Geri & Freki Guard your front
I meeean. that's where all the good stuff is right? The front features a central Bindrune which reads 'Odin' written in elder futhark runes based on the phonetic spelling of the name Odin. Surrounding this Bindrune are Geri & Freki, Odin's loyal wolves.
-
Odin has your back
On the back sits the big man himself – a Viking-age inspired godmask of Odin, cut off by a Younger Futhark runic inscription of the tale in which Odin hangs from Yggdrasil in order to discover the secrets of the runes.
-
And a wisdom bindrune on the arms
On the arms you'll find a Bindrune for Wisdom. One I originally created to encompass the broader themes of the Hávamál and what was the original cover design. I also have this bindrune tattooed on my inner right forearm.
Key Info
Hoodies – FAQs
Will the art peel off?
I'm yet to see it happen on any larger design.
I have had my original Odin hoodie for almost 2 years, and despite countless washes and rigorous use, I haven't had a single pice of the art even begin to crack.
I have had some peeling in the past, but that was an isolated incident in which the art I was using was both too small, and the details were too fine. And the peeling could already be seen as an issue after they were printed.
None of my current range has anything remotely that small.
The supplier for the art states that the art is good for over 50 washes, but in my experience there have been no issues.
Slightly different story for my sweatpants, shorts and leggings.
I've been wearing my sweatpants every day since I printed them. I actually made myself 2 pairs to rotate in and out between washes 🤣 I am noticing some cracking in the art on the joggers, but no peeling.
Given how much our legs move, and thus the material of the garment is moving, this is a given. But looking at them now, they're still going strong and they've been through maybe 10-15 washes.
So all in all, no. the art shouldn't peel off. I use a 2-step process for transferring the art which marries the art to the garment as best I possibly can. So far, no problems!
If you do buy some clothing from me and the art does peel, get in touch so a) I can look into why it peeled and fix that for all of the future prints, and b) If it's a problem, I'll look after you however I can <3
Are They Warm and Cosy?
I can only speak for myself, my girlfriend who steals all of my hoodies and those I've spoken to through instagram – but yes, I certainly think so!
They're very comfortable while not being either too baggy or too tight. I'm not a particularly cold person, but I'm pretty comfortable at home wearing my hoodies in the winter.
My girlfriend, who is already a hard sell for any company on clothing due to how proudly fussy she is with the material being comfortable – loves these hoodies.
She has hypothyroidism and one of the lovely side effects of that is a higher cold intolerance. I just went and asked her (for double confirmation of course) if she gives the hoodies a thumbs up for warmth, and she absolutely does.
For the girlies out there with wide hips, she does recommend going a size up if you want a more loose-fit and cosy hoodie <3
What sizes do I offer
I offer the full range accessible to me from my supplier. For my hoodies – that's S-5XL. I don't stock 4XL & 5XL Hoodies here with me though. i only have a limited amount of space and money to spend on stock, so I absolutely do offer 4-5XL Hoodies, I'll just order them for you specifically once you place your order.
So just expect it to take a couple more days to arrive, but I'll likely reach out to you with updates if we haven't already spoken :)
Photo Gallery
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